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Faidee
Project type
Press / Communications
Date
April 2023
Location
Dubai - Monaco
Location
Dubai, Monaco
Role
Partner PR Agency
Faidee was founded in the early 1900s by Roop Chand Lunia. As a gemstone dealer, he was known for his collection of rare and exceptional stones. His ability to foresee the potential of a rough and unlock its hidden beauty was incomparable. His expertise made him, incontrovertibly, one of the most dynamic gemstone dealers of his time, earning him the title of ‘King of the Burmese Ruby.
Faidee is proudly announced the world's first Ruby Masterclass in Dubai from 27 April till 4 May, hosted by world renowned field gemologist who has visiting almost all gemstone mines in the world, Vincent Pardieu, and Ravi Lunia, Creative Director at Faidee, a fourth-generation family business specializing in the finest Burmese rubies. The Ruby Masterclass will be held at the Dorchester Collection, Burj Khalifa District and One at Palm Jumeirah, Dorchester Collection by Omniyat Group from April 27 - April 30, 2023 In addition a special press day was held on May 2nd 2023 in one of the most stylish place in Dubai.
We worked closely with the Faidee team in the PR approach to communicate the event through multiple press release distributions and press placements.
