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INSTYTUTUM - The Next Skincare Disruptor
Project type
Digital PR
Date
May 2023
Location
Dubai - New York
Role
Digital PR Partner
On their way to become the next skincare disruptor , INSTYTUTUM Result-Driven Skincare, was founded in 2014 in Geneva, Switzerland.
Dr. Natalia Derkach is the CEO and founder of Instytutum and she was looking to connect with reputable publications and tell her story. One of the project we did with her was the FORBES USA contributor post where she increased the brand value, share of voice and established more authority as an industry leader.
In terms of brand value increase, reviews of their products Hydrafusion 4D HA and e Hydrafusion 4D HA by a Forbes USA contributor can lead to several specific benefits that contribute to overall brand value:
Perceived Quality: The association with a respected publication like Forbes USA enhances the perceived quality of the brand and its products. This increased perception of quality can elevate the brand's overall value in the eyes of consumers and stakeholders.
Brand Reputation: Positive reviews from reputable sources contribute to a positive brand reputation. A strong reputation for quality and reliability can increase brand loyalty and willingness to pay premium prices, ultimately driving brand value.
Market Positioning: Being featured in Forbes USA can help the brand differentiate itself from competitors and position itself as a leader or innovator in its industry. This strong market positioning can lead to higher brand equity and increased brand value over time.
Financial Performance: A positive review from Forbes USA can impact the brand's financial performance by driving sales and revenue growth. Increased sales and revenue contribute to higher brand value, as brands that generate strong financial results are typically perceived as more valuable.
Long-Term Growth Potential: Positive reviews from reputable publications can have a lasting impact on a brand's growth potential by attracting new customers, fostering brand loyalty, and supporting future product launches. This long-term growth potential further enhances the brand's overall value.
